Ethiochicken is part of the pan-Africa Hatch Africa group that supplies high-quality poultry and eggs to millions of people in six countries. Ethiochicken stands as one of the leading poultry companies in East Africa. The company specializes in producing and delivering improved breeds of day-old chickens (DOCs) and blended poultry feed to its customers. This initiative drives increased productivity and contributes to establishing a more reliable and diverse protein supply at the rural household level. Ethiochicken distinguishes itself as the sole private company in Ethiopia with an exclusive focus on serving smallholder farmers. It has pioneered an innovative, economically sustainable, and replicable distribution model designed to reach rural households effectively. Through the implementation of this model, EthioChicken has successfully produced millions of day-old chickens and positively impacted countless rural households across Ethiopia.